Underwriting on WPRB is a way of promoting your business to WPRB’s diverse community of listeners. WPRB’s freeform programming enables your message to reach our dedicated listener base who understand the value of the “Do It Yourself” ethic – local and independent music – and appreciate businesses that are similarly geared toward the community.
Build a connection with one audience
Rather than standard commercial radio advertising, WPRB contracts local businesses to “underwrite” our programming. Underwriting differs in several key ways from traditional advertising in that it adheres to certain constraints: announcements do not mention price, events, discounts or testimonials. Your thirty-second clip may, for example, provide a brief description of your services, location, and contact information. Our underwriting team will work with you to draft a script, after which our production crew will professionally record your spot and schedule it to air. In this way, your business will be highlighted as a supporter of WPRB’s programming.
Community-Supported Independent Radio
WPRB receives funding from listener donations and businesses that share WPRB’s ethos. Because our listening community supports our operational costs, WPRB has the unique advantage of being able to offer underwriting to businesses we trust at a low price. We value the opportunity to partner with local businesses and organizations whose missions and products align the values of our listener base.
For more information, contact our Underwriting Director (underwriting@wprb.com).